Logistics
Market Research
Entering two new markets for a logistics scale-up
Client
Northwind Logistics
2
new markets launched in 12 months
+27%
annual revenue growth
12 months
Engagement length
Project details
Client
Northwind Logistics
Industry
Logistics
Service
Market Research
Duration
12 months
A regional freight company wanted to expand but had no clear view of where. We sized five markets, picked two winners and built the plan to enter them.
01
The challenge
Northwind had outgrown its home region and leadership had five expansion ideas on the table. Each had a champion, none had data, and the board wanted a clear recommendation before committing capital.
02
Our approach
We interviewed 60 shippers, mapped competitor coverage and modeled the economics of each market. Two stood out on demand and margin. We then built the entry plan, from depot locations to the first ten target accounts.
03
The results
Two new markets launched in 12 months
Revenue growth of 27% in the first year
Break-even reached in month seven in both markets
A repeatable playbook for the next expansion
ConsultantPro gave us a plan our whole leadership team believed in. Within a year we had entered two new markets.
Amelia Hart
COO, Northwind Logistics
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